• Marketing analysis and Budgeting • Event Management • Branding and Customer Relations • POSM Management and control • Retail Space Buying and Negotiation • Vendor Development Accounts Handled Alexander McQueen, Balenciaga, Bottega Veneta, Boss, Boss Orange, Carrera, Christian Dior, Gucci, Marc Jacobs, Marc By Marc Jacobs, Jimmy Choo, Kate Spade, Max Mara, Pierre Cardin, Safilo, Saint Laurent, Giorgio Armani, Emporio Armani

• Product Conceptualization and development Provided trend analysis for the seasons over the year and developed concept samples Coordinated the buyer meetings and provided with product buying presentations specific to the buyers’ experience • Buying Merchandising Developing the buying calendar and maintaining the Sampling and production grids Maintaining archives on day to day basis and providing documentation Timely development and delivery of samples and gaining buyer assurance • Vendor Management Maintaining the Vendor database and performing sample follow ups. • Corporate Communication Handling all buyer and vendor communication and conducting video conferences for product discussion and business advance • Achievements Developed the sample tracking tool with every minute detail for the better execution of the product and time line and provided solution for the standardization in product from the approval to the production sample Received 80% approvals on the first proto samples by precise deliverables and gained 34% rise in the accessories business Developed a Vendor Selection Tool based on the vendor forte and buyer experience hence providing consistency in better and precise product and maintaining good vendor relation Developed training modules and conducted training sessions so as to build better understanding of the brand’s outlook and smooth functioning of the operations Accounts Handled Armani Exchange, American Eagle Outfitters, J. Crew, BCBG MAXAZRIA, Calvin Klein, Warnaco, Elie Tahari, Polo Ralph Lauren, Madewell

• Branding: Events and PR Conceptualizing and designing the campaigns and Brand promotions Creating Brand Stories for Press Releases, developing radio promos and designed creatives Conducting Business review presentations Successfully ran the campaign “Attitude Shaping Your Altitude” for the part launch of Men’s Wear Conceptualized the “Nail Art” event for promotion of Spring 10 collection and successfully ran the event across stores Restructured and lucratively implemented the Loyalty program • Visual Merchandising Concept Visualization of the themes and consequently designing and developing the Seasonal Windows Developing the inspirational windows for each collection hence maintaining the Pilot Shop and providing pilot displays Conducting monthly workshops on VM and store functionality Providing solutions with the store atmospherics and maintaining store ambience Timely execution of the Seasonal windows with the minimum lead times through efficient coordination and follow-ups. Worked closely with the CAD designers and developed new store layouts and provided the basic in store fixture planning. Successfully ran the VM campaigns like “MJ, In Love, Beach Sports, Bikers, Stuck in Traffic” • Retail Merchandising Worked closely with the buying coordinators to formulate the Merchandise planning for each season and freeze the buys Provided the MBQ Evaluation and allocated space for each category of the buys • Research and Development Developed the VM toolkit and training module setting VM standards and functionality across stores and Developed the daily VM Audit sheets for stores to help maintain basic VM standards Formulated the model for evaluating the display capacity and fill rate/ helped in minimizing merchandise shortage and provided daily analysis on the merchandise movement hence providing precise merchandise planning across stores Developed the Skill Evaluator for the CSO’s and conducted assessments to provide the necessary inputs individually Studied Various display fixtures with their functionalities for each category and designed the most feasible display solutions • Achievements “Attitude Shaping Your Altitude” part launch men’s wear, sales volume increase by 38%, walk-ins increased 11% “Beach Sports” SU’10, walk-ins increased by 24%, 21% increase in sales volume “Stuck in Traffic” EOSS SS’10, 167% sale target archived, walk-ins increased by 34%

Market Research: Studied the existing VM trends and the market potential specs for the brand and hence assisted in developing launch promotions, attractive displays, focal points and window displays.

• Category Management, Store Layout Designing and Consumer Anthropology Studied the existing retail model and the VM aspects hence providing placement options for various categories of merchandise based on consumer psyche and the in-store movement and developed the most feasible store layouts. • Implication of the Promotional and VM tools Worked as an assistant visualiser providing promotional tools installation along with the area allocation, attractive displays, focal points and window displays. Assisted in operational launch of New Store.

Training and Quality Analysis: Barging CRO’s communication and maintaining quality sheets Developing modules on Quality control

Product Training • Developed modules and provided training to the CSO’s on the product functionalities and USP’s

Management Studies, Fashion Merchandising and Management

Commerce, Commerce