Role: • Conducting qualitative peformance assessment for channels and analzying proftability & channel ROI • Aggregating data from various sources to analyze metrics related to customers, profitability • Providing actionable insights based on sophisticated analysis to drive business decisions • Developing visual dashboards to help optimize decision making • Deliver analytical & consultant support to the team across a wide range of activities and topics • Regularly manage inventory volume planning activity • Cooperate define strategy & planning development roadmap • Providing business intelligence and recommendations • Managing the reporting and marketing analytics platform(s) to ensure that scheduled jobs • Working with database administrators to ensure that databases feeding the reporting platforms • Analyze business requirements, reporting, strategic, KPI’s, measures. • Complete supporting documentation – Business Requirements Specifications. • Working with business analysts and project managers to develop and refine reporting requirements. • Work on ad-hoc analysis and prepare presentations for potential and current investors • Develop and understand process flow charts, and identify weakness • Reviewing & analyising o Business performance and channel proftiablity of the organization o Mini Cluster and BTS to ensure higher profitiblity and better performance • Engaged in: o Channel ROI, sales forecasting, KPIs evaluation and other business performance analysis operations o Distribution stragtey and expansion planning o Schemes and SAC profitability valuation Highlights: • Played a key role in inventory management and forecasting of stocks volumes • Helping in Distribution strategy for expansion of footprint in the market • Creating Special Schemes to motivate partners towards increasing business

• Initiated Trade Engagement Programs for ensuring retailer satisfcation • Created “Aapki Baat” program to understand the requirement of the retailers

Role: • Prepared MIS and reviewed mechanisms to capture critical aspects of circle performance and monitor quality of distribution network • Monitored distribution parameters on regular basis and ensured appropriate corrective action are taken on time • Ensured reports automation for self driven reports from source system’s (Teradata & Orcale ) • Utilized SMS Based Reporting Solution & Push Based SMS Solution for reviewing & analyzing key KPIs and taking corrective action for the same • Wrote T-SQL scripts for manipulating data for data loads & extracts • Created analytical data from complex data sources • Engaged in specified data processing and statistical techniques • Developed Excel Dashboard Architecture and Excel based interactive and analystical dashboard for gathering relevant information and suggesting corrective action for the same • Provided qualitative & quantitative data / analysis to different channels • Conducted in-depth analysis on distribution parameters and customer behaviour • Mannaged location intelligence base business analysis (Crystal) that includes: o Defining report requirement to assist in dily analysis o Validating data and sharing analysis logics o UAT and SIT

B.Com, Accounting