Introduce, Launch and Market the products in the domestic and International markets. Study and Propose the Business plan along with Financials, Design and frame Policy guidelines and Roll out the planned strategy beginning with Launch of the initiated product. I am part of the Board, with an independent accountability of my functional performance. Strategically building and developing the brand in the Domestic and International Markets. Middle East East Africa ,

Manage the complete marketing function and activities of FEVICOL brand through 4 main verticals namely, Product management, Brand management, Field marketing and Digital marketing. P & L Accountability Product management Field Marketing Brand building ATL & BTL Activities Digital Marketing * Provide marketing support to the retail & institutional Sales teams ; * Retail Sales: Support & Manage marketing activities of over 2,000 distributors at the primary level and over 400,000 dealers and retailers at the secondary level. ; * Institutional Sales: * B2B - Support and provide inputs to over 250 bulk institutional consumers ; * B2C - Support over 300 distributors who cater to different projects bulk users. ; * Define the marketing approach on line with overall business strategy. ; * Margin management: Improve pricing excellence and impact, SKU Rationisation, Cost Management. ; * Drive business and product line strategic opportunities and New Business Development, Exception analysis & corrective actions, product growth strategy. ; * Manage BTL activities such as * Loyalty programs, Contractual programs ; * Seasonal inputs, Festive offers, In-pack offers, Product cross promotions, Focus product schemes, Annual focus day (premium products) ; * Market storming activities, Competition counteraction drives. ; * Small group activities for end consumers, Chairman's/Champions club for end consumers, Health Camps & End users contact programs ; * Manage ATL and Branding activities ; * Media (Electronic, Print & Web), In shop branding, Outdoor branding & road show activities, Exhibition & events ; * Marketing tools to support field sales team - AV on product benefits & application, Demo kits, Brochures, etc. ; * New Product development & Launch(new concept, range, New SKU), Draft, circulate and effectively implement pre-launch, launch and post launch activities along with effective market communication and press briefing. ; * Market Research (External - define the brief) & (internal research - define the parameters) ; * Competition tracking & initiate proactive & counteraction measures. Achievements: * Identify new business opportunities & develop dedicated products for different application in the new business ; * Bus Body/Coach Building Industry * HVAC Insulation business ; * Mattress - Foam, Coir - Replacement for liquid latex solution ; * Introduced a new channel of distribution for the different segments, namely flooring, footwear, Insulation & Foam/Upholstery. ; * Initiate introduction of Green products against conventional combination of synthetic rubber and solvent based adhesives - First in the Industry. ; * Plan & initiate the process of organising exhibitions for the footwear trade for all Fevicol loyal customers - First in the Industry. ; * Participate in the International ACREX exhibition (HVAC) in Pragati Maidan, New Delhi. Plan & conceptualise the theme for the exhibition & be nominated for the best achiever award. Atlantic Lubricants & Specialities Private Limited (Motul Lubricants) Motul is a world-class French company specialized in the formulation, manufacture and distribution of high-tech engine lubricants for two-wheelers, cars and other vehicles.

I was instrumental in some of the important deals for replacement market & OEM's. Clinched Yamalube deal from Yamaha Motor India & Yamaha Motor Corporation, Japan and exclusive after-market supply arrangement with Royal Enfield. Heading the sales & marketing functions in the domestic market among the replacement market & OEM's, managed key accounts, B2B and operations in Sri Lanka independently. ROI Accountability Sales Strategies Marketing Strategies Achievements: * Successfully negotiated and clinched the Yamalube deal from Yamaha Motor India & Yamaha Motor Corporation, Japan for their after-market requirements in India in a very fiercely fought race (Mobil, Shell, etc.). ; * Successfully negotiated and signed an exclusive Co-Branding agreement with HM-Mitsubishi motors for their complete range of vehicles in India ; * Initiated and successfully closed an exclusive after-market supply arrangement with Royal Enfield for their New Unit Construction Engine to be launched in April 2008. Offered an ideal solution to comprehensively cover their lubricant requirements of their existing range and the new one. ; * Successfully launched and positioned the brand in the premium segment in Sri Lanka.

* Head the sales function in 2 BIG regions (West &South) in the country Sales Strategies * Manage, Motivate & ensure growth in all segments of the market, viz Channel Network, Fleet Accounts, Institutions, OEM Network - aftermarket Marketing Strategies ; * Set up the Retail Sales Management System. Retail Sales ; * Set well defined target segments of the business in terms of Turn Over and profits Channel Sales ; * Retail network at secondary & tertiary levels. OEM network ; * Increase volumes and improve share of the ``Top of the Line'' products among the product mix.

Product Management, Brand Management, Branding, eMarketing, marketing support, Support, Active Template Library, Cost management, Exception analysis, Manage BTL activities, Manage marketing activities, Margin management, Market Research, New Business Development, Outside Sales, Sales Strategy, Business to Business, Marketing Management, managed key accounts, Return on Investment, Target Market, Indirect Sales, Budgets & Budgeting, Market Segmentation, Marketing, Responsible for OEM Business, Strategic Negotiation, Strategic Planning, Team Management, develop the Brand

MARKETING, MBA

LOYOLA College, B.Com