Mobile App Product Management, Mobile Apps Marketing, Media Buying & User Acquisition Specialist Managing around 15 - 20 members on projects which includes team members from other platform like mobile app development, web development, designing, marketing & BD and providing strategic plan on UI&UX, marketing & monetizing mobile apps & products. IN-HOUSE WORKS Key Responsibilities includes; Mobile App Inventories & Monetization - Creating an idea for new apps, works with developers to execute the plan. * Working on Resource Management. ; * Planning & implementing ideas that enhance products UI & UX. ; * Providing Business Plan for apps monetization. ; * Planning & working with developers on implementing required SDK's & API's in app like analytics, engagement tool & so on. * Providing plan on marketing which involves User Acquisition, on-boarding experience ; * Engagement plan, Social Media Plan along with Marketing Budget. ; * Managing resources on implementing above tasks with WBS & Roadmap. * Provided marketing & UA strategy which helps in acquiring around 5M users for "Free Rewards App" & there by generating high revenue. * Reached top charts for more than 20+ apps in App stores with effective marketing strategy. * Provided Business Model plan for apps, managed developers & designers, worked with them from scratch and launched around 100 apps in both iTunes & Android. Earned around 13K USD from those apps so far via monetization techniques in quick period of time. CLIENT WORKS Key Responsibilities includes; * Working with developers across the globe and help them understanding the target market and help them increasing downloads & visibility of the app across target customers. * Preparing & providing marketing presentation, Business plan, proposals, media buying & marketing plan based on client's requirements. (Mainly US & UK) * Media Buying involves mobile ad campaigns (Incent & Non-Incent like DSP) & Social ad campaigns (Facebook ads, Google adwords, Instagram ads, Snapchat & Apple) * Having weekly call with clients to discuss about project process & improvements. ; * Managing senior & junior marketing executives on helps completing client deliverables. ACHIEVEMENTS * Improved organic downloads for client apps via improvised ASO, effective social media campaigns, user retention strategies & A/B testing strategies which results in additional contracts. * Created, managed & optimized Facebook Mobile App Install campaign of budget 10K - 20K USD and ran it at very low CPI rate with effective creative assets, narrow targets and other FB detailed targeting. * Improved client's engagement for their Instagram profile. It results in winning additional 3 months contract. * Helped client's app to reach top charts in competitive categories.

Mobile Product Management Key responsibilities; * Analyzed & provided valid business plan to management along with Revenue Projection. * Prepared & provided product layout, managed resources on design, web development, and testers & launched the respective products on scheduled date. * Planned & suggested the tracking and other tools to be integrated in the website for analytics purpose. * Prepared WBS, Roadmap & Action Plan on marketing which includes SEM (SEO, Adwords Campaign & Email/SMS marketing) & SMM (Social Media Budget) to increase User Acquisition & Customers. * Prepared business plan which includes monetization methods & Up-selling strategies. ; * Managed resources on Business Development to improve sales. ; * Managed resources on Digital Marketing to improve brand, user's engagements & niche traffic which includes content marketing strategies. * Generated profit around 1.5K - 2K USD every month. ; * Brand ranking at top 1 of SERP for high competitive keyword with effective digital marketing strategies which in-turns generates organic user acquisition. * Created buzz for brand name with effective Facebook ad campaign, profile management & WhatsApp marketing. * Provided customers with quality results which in-turns improved the customer retention & additional contracts. EXECUTIVE (Level 1,2 & 3) Digital Marketing & Mobile Apps Marketing Key responsibilities; * Generated SEM & Content Marketing plan to increase leads for B2B & B2C websites. ; * Co-coordinated with content, design & web development team to implement & execute content marketing strategies. * Improved brand & created buzz with content creation (Infographics, blog, ebook, white paper & case studies) for the website. * Generated sales & brand for the ``Software'' product related website. ; * Contacted users & technology writers to create buzz about mobile apps in US, UK & Germany region. * Increased website leads to 50% by wining award from ``About.com'' for content marketing strategies. * Increased the website's traffic by 100% by SEO strategies. ; * Got incentive & 5 star ratings from the client as they have achieved lifetime high sales for their software product during our campaign. * Created buzz in US, UK & Germany regions for the business related paid app. Increased sales and

ECE, Degree: B.E