• Manage Pan India brand activations with INR 10M p.a. budget from the corporate • Conduct strategy planning to enhance brand image, acceptability & positioning, resulting in Brand Delivery & Brand Visibility Pan India, along with consistent growth in business opportunities • Worked towards brand positioning in the MP, Chhattisgarh, Jharkhand, Haryana & Rajasthan markets through regular campaigns & events Pan India and providing right content to readers • Established tie-up with Zee Media for various events ensuring better brand visibility and maximized reach with a barter deal at national level with 50M viewership, saving notable cost in 2014 - 2015 • Advised brand strategies with collaterals & communication from corporate to State Head of Jaipur to establish a tie-up, ensuring brand presence in high class premium event ‘Jaipur Literature Fest’ in 2015 • Collaborate with 10-member brand marketing team in brand properties & activations vertical and develop comprehensive BTL and vendor management plan with an effective execution approach • Identify touch points in allotted area, conceptualize event with onsite management, maintain rapport with internal departments/vendors to ensure brand engagement through reader engagement campaigns Event Management (Events/ Concerts/ Fests): • Lead, mentor and develop a team of 11 State Head to manage and execute  1 International event of INR 50M with footfall of 500 including 250 foreign delegates  5 National events of INR 2M to 6M with footfall ranging from 500 to 2.5L  100+ State level ground activations including trade fairs, conferences & conclaves, concerts, road shows and fests/fairs with budget ranging from INR 50K to 0.5M and footfall ranging from 500 to 1L • Working towards executing 10+ national activations and 50+ per state activations in the year 2015 • Led and organized the 6-day Round Square International Group Conference for 250 Delegates & 200 students worldwide, first time in India at Bhopal, MP in 2014  Completed production & execution of Indian section of Round Square hosted by SEA & Gulf Region  The Sanskaar Valley School was privileged to share the conference with King’s Academy, Jordan • Planned & executed 2-day festival of Soulful Music ‘IshqSufiyana’ held at Courtyard by Marriott in 2014  Managed artist, production, finance, guests, PR and ground zero tasks, ensuring finest execution • Organized brand visibility, promotion, event planning & execution of Raahgiri for >55K people in 2014 • Led INR 0.5M national event ‘In conversation with the Mystic Sadhguru’ in 2014 with footfall of 1500 Awards & Honors: • Appreciated & recognized for outstanding performance by the MD & Director for 3 events in 2013-14 Market & Communication Planning: • Involved in strategic communication planning for the launch of brand, product & CSR cause campaigns  Contributed in the launch of 4 brand campaigns in India and 10 CSR Cause Campaigns  Part of the 2 Pan India biggest product campaigns viz. ABC No.1 and #livenonegative • Liaise and brief 12 activation agencies & 2 creative agencies Pan India to develop marketing campaigns Market Strategy & Development / Market Research & Analysis: • Ensured strategically secure visibility through event tie-ups like “IshqSufiyana, Indore Marathon and In conversation with the Mystic Sadhguru” in 2013 - 2014 • Analyze competition by 6-month research, plan & direct state specific strategies and make fact-based decisions regarding marketing strategies to earn desired brand positioning and launch with highest sales • Building brand by identifying opportunities across states, developing effective & cost-efficient marketing programs as per analysis of customers, industry & company, while addressing consumer needs

Reported to Head; led a team of 20, including 8 direct reports. • Managed & executed 3 annual events ‘Prayas’, >50 tie-up events, 2 Bhaskar Talent Hunt events and 3 Abhivyakti GarbhaMahotsav yearly with budget range from INR 0.1M to 7.5M & footfall from 600 to 3L • Led Bhaskar Talent Hunt event till execution and managed event planning for first Abhivyakti GarbhaMahotsav in 2011; eventually became part of Abhivyakti GarbhaMahotsav team as entire property • Handled offline/online marketing and assisted in overall management of Institute including administration, client servicing and event building from conceptualization till execution • Involved in the administration and managed social media page of Abhivyakti • Trained and monitored teams’ performance for achieving individual & group targets; involved in growing sales revenue by average INR 0.3M p.a. and saved INR 0.1M per event through sponsorships • Got on-board 10 institutional & corporate clients like Vodafone, Airtel, Marriot Hotel, Punjab Jewelers etc. and built long standing relations with clients to secure repeat business Awards & Honors: • Awarded as ‘Best Performer of the Year 2013’ from Abhivyakti - Institute of Fine Arts & Performing Arts

Retail Management, Marketing